Techniques to undertake a situational analysis of a given business.
Assessment of the business environment using various techniques:
- PESTLE (Political, Economic, Social, Technological, Legal, Environmental) analysis,
- SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis,
- 5Cs (Company, Competitors, Customers, Collaborators, Climate) analysis,
- Porter’s Five Forces.
Online resources: Situational analysis- SWOT - Power-point-presentation
Online resources: Situational analysis - Power-point-presentation
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